PROGRAM
Konferencia prebieha v angličtine. Prekladateľské zariadenia budú k dispozícii.
| 09:30 – 10:00 | Guest welcome and fresh breakfast |
| 10:00 – 10:10 | Opening & Welcome host and BTLka representative Štefan Kozák |
| 10:20 – 10:50 | Event and Live marketing in 2020? Where we are heading? And how to get there ahead of everyone else! Kevin Jackson (Experience is the Marketing) |
| 10:50 – 11.05 | Reflection Time |
| 11:05 – 11:35 | Client 2020? The importance of emotional marketing Salvatore Sagone (ADC Group) & Björn Wigforss (Experience Marketing, Schneider Electric) |
| 11:35 – 11:50 | Reflection Time |
| 11:50 – 12:20 | LIVE! Snack and Coffee break |
| 12:20 – 12:40 | Agency&Client relationship 2020 Norbert Pýcha (Event asociace ČR) |
| 12:40 – 13:00 | Reflection Time |
| 13:00 – 14:00 | Panel discussion: Slovak & Czech Event Comm Market Now vs 2020 |
|
1. Live marketing as a part of comm strategy?
2. Agency of the 2020 / dos and donts 3. Client of 2020 / dos and donts Kevin Jackson (Experience is the Marketing) Štefan Kozák (BTLka) Norbert Pýcha (Event asociace ČR) Björn Wigforss (Schneider Electric) Andrea Danihelová (Vychodoslovenska energetika) Martina Jamrichová (HB Reavis) Marek Kopča (Hyundai Motor Slovakia) Anton Molnár (SLOVNAFT) Barbora Ruščin (Deutsche Telekom) Peter Zsapka (Evropská komise, Zastoupení v ČR) |
|
| 14:00 | LIVE! Conference sum up, closing and conference take aways |
Cena vstupenky 119,- €