Program
Do Bratislavy prídu osobnosti
európskeho event marketingu!Druhý ročník medzinárodnej konferencie o event marketingu LIVE! Conference 2018
privíta svojich hostí 21. februára 2018 v Refinery Gallery v Bratislave

PROGRAM


​Konferencia prebieha v angličtine. Prekladateľské zariadenia budú k dispozícii. 
 
08:30 – 09:00 Guest welcome and fresh breakfast
 
09:00 – 09:10 Opening & Welcome
host and BTLka representative Štefan Kozák
 
09:20 – 09:50 Event and Live marketing in 2020? 
Where we are heading? And how to get there ahead of everyone else!
Kevin Jackson (Experience is the Marketing)
 
09:50 – 10.05 Reflection Time
 
10:05 – 10:35 Client 2020?
The importance of emotional marketing
Salvatore Sagone (ADC Group) & Björn Wigforss (Experience Marketing, Schneider Electric)
 
  Reflection Time
 
10:35 – 10:50 LIVE! Snack and Coffee break
 
10:50 – 11:20 Agency&Client relationship 2020
 
11:20 – 11:40 Reflection Time
 
11:40 – 12:00 Panel discussion: Slovak & Czech Event Comm Market Now vs 2020 
12:00 – 13:00
1. Live marketing as a part of comm strategy?
2. Agency of the 2020 / dos and donts
3. Client of 2020 / dos and donts

Norbert Pýcha (CZK, Event asociace ČR)
Dušan Bugáň (BMW)
Peter Terpák (HB Reavis)
Jana Frimmer (Adidas)
 
13:00  LIVE! Conference sum up, closing and conference take aways
 


Cena vstupenky 119,- €
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